What is an 'active profile' in Klaviyo pricing?

An active profile is a unique contact (customer or lead) who has interacted with your brand within a specified period, typically used as the basis for Klaviyo's monthly billing.

Does Klaviyo have a free plan?

Yes, Klaviyo offers a Free Plan that supports up to 250 active profiles, includes 500 email sends per month, and provides 150 SMS/MMS credits per month.

What's the difference between the Email Plan and the Email + SMS Plan?

The Email Plan includes expanded email sending capacity for your contact tier. The Email + SMS Plan, at a higher price point, includes both the expanded email features and a monthly allocation of SMS/MMS credits for text message marketing.

Klaviyo Review 2026: Pricing & Features

What is Klaviyo?

Klaviyo is a marketing automation platform designed for e-commerce businesses. It focuses on email and SMS marketing, allowing businesses to create targeted campaigns based on customer behavior and data.

Klaviyo Pricing

Klaviyo's pricing is based on the number of active customer profiles in your account. The available tiers are as follows:

Plan Name	Price	Key Features
Free Plan	$0.00/mo	Up to 250 active profiles, 500 email sends/month, 150 SMS/MMS credits/month — ideal for small businesses or testing.
Email Plan (entry)	$20.00	For 251–500 active profiles, with expanded email send capacity.
Email + SMS Plan (entry)	$35.00	For 251–500 active profiles, includes email plus SMS/MMS credits.

Real User Reviews

Based on available user feedback, the following pros and cons have been identified for Klaviyo.

Pros: No specific pros were provided in the data.

Cons: No specific cons were provided in the data.

Our Verdict

Klaviyo offers a clear, profile-based pricing structure with a generous free tier for new or very small businesses to test its core email and SMS marketing capabilities. The entry-level paid plans provide a straightforward upgrade path as your contact list grows. For e-commerce businesses looking to start with behavior-based marketing automation, Klaviyo's free plan is a compelling starting point. You can explore their current offerings and sign up on their official website.

FAQ

Summary

Klaviyo is a marketing automation tool starting at $0.00 per month, best suited for e-commerce businesses.